Small and medium-sized enterprises (SMEs) in South Africa are facing a silent but serious threat. It’s not about poor products or lack of effort, but about outdated systems and traditional marketing that no longer keep up with the digital economy. Most SMEs still rely on manual admin, word-of-mouth referrals, and offline advertising. These approaches may […]
Introduction to the Blue Ocean Strategy In today’s crowded market, many small businesses are caught in a constant struggle to compete. They’re cutting prices, copying competitors, and working harder without seeing better results. If this sounds familiar, you’re not alone. The truth is, that traditional business strategies often lead to a race to the bottom—a […]
The first three seconds of your Facebook video ad can make all the difference. People scroll quickly through their feeds. If you don’t stand out, they’ll move on without a second glance. That one missed moment could mean lost leads, fewer sign-ups, and lower conversions. It’s essential to hook your audience straightaway. This post explains […]
If you’re running Facebook Ads, you’re already investing in your brand’s growth. But are you truly optimising your strategy? Facebook Ads generate leads and drive conversions, but without a strong organic social media presence, you could be losing valuable long-term engagement and brand trust. A successful social media marketing strategy combines paid advertising and organic content to […]
The Power of Clear Naming Conventions for Facebook Ads When it comes to running Facebook Ads, naming conventions might seem like a small detail, but they can significantly impact the efficiency of your campaigns. Often overlooked, a clear and consistent naming structure can save you a considerable amount of time and energy while making your […]
The digital marketing landscape has always been fast-paced, requiring brands to adapt quickly to stay ahead. One of the latest advancements is Meta’s Performance 5 framework, which has introduced game-changing features, one of the most significant being Automation. In the past, marketers had to manually create each ad variation, test multiple creative options, and revise […]
In digital marketing, Return on Ad Spend (ROAS) is often viewed as the cornerstone metric for evaluating campaign success. This key performance indicator (KPI) shows how much revenue you’re generating for every unit of currency spent on ads. However, while ROAS is undeniably important, focusing solely on it can limit your ability to fully optimise […]
So, Why Are Lead Conversion Funnels Crucial for Business Growth? Let us give you some insight into the importance of lead conversion funnels. Before we get all “fancy” with technical terms, I’d like to explain what a lead conversion funnel is, in the simplest way possible… Male’s, then read this part below: Females, then read this part below: So, let’s say […]
How to Calculate a Return on Investment (ROI) So, what is a return on investment? The return on investment is a financial performance measure that is used to evaluate the efficiency of an investment. Return on investment is also referred to as the rate of return or rate of profit. This key performance indicator helps […]
When it comes to running Facebook ad campaigns, every detail counts. One small setting can dramatically impact results, and one of the most crucial settings to master is Campaign Budget Optimisation (CBO). Designed to automate ad budget distribution, CBO can either simplify campaign management or lead to poor performance and budget wastage if not correctly […]
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